Heinz World Cup Campaign
Watching football goes hand in hand with food and snacks, they fuel spectators and add flavor to the whole experience. That’s something Heinz is all too familiar with… After all… Adding flavor to food plays right into their court. Just as each football team has its own way of playing the sport, every person has their own way of adding Heinz sauces to their meals.
So, it’s no surprise that the World Cup and Heinz sauces are a match made in heaven, and that’s is exactly what we wanted to bring forward in our key visuals:
A fun and playful relationship between our sauces and football, something that enables our target to see their love for food and football on a single plate, something that lets Heinz… Make Plays
This professional campaign titled ‘WORLD CUP 2022’ was published in Egypt in December, 2022. It was created for the brand: Heinz, by ad agency: bubblegum advertising. This 360°, Digital, and Print media campaign is related to the Food and Sports industries and contains 15 media assets. It was submitted about 2 months ago by Art Director: Khaled Rabea.
CLIENT: HEINZ ARABIA
AGENCY: BUBBLEGUM ADVERTISING
MANAGING DIRECTOR: MOHAMED WASFY
EXECUTIVE CREATIVE DIRECTOR: WAEL AZZAM
ACCOUNT DIRECTOR: MARC BUCCIANTI
SENIOR ART DIRECTOR: BILAL ABBAS
ART DIRECTOR: KHALED RABEA