For too long, animals have been forced to perform in circuses all around the world, spending nearly 96% of their lives in chains or cages, with no choice but to defecate where they sleep and eat. Circuses with animal acts are consistently cited for other animal welfare violations, such as failure to provide fresh food, water, and veterinary care. All of this has led to public condemnation becoming more and more pronounced over the years.
Despite this, circuses in Latin America continue to abuse these animals for profit. Seeking to increase the public pressure on them, PETA Latina launched a thought-provoking, vibrant ad campaign that contrasts the pageantry of a circus with the misery of the animals involved.
This professional campaign titled ‘Your Fun Hurts Animals’ was published in Honduras in August, 2021. It was created for the brand: PETA, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 1 year ago by Chinchilla: César of Ogilvy Honduras.
Advertising Agency: Ogilvy, Tegucigalpa, Honduras
Chief Creative Director: Wanda Cálix, Andres Villalobos
Creative Director: César Chinchilla
Creative: Sebastisn Bullorini
Creative: Daniel Palala
Illustrator: César Miralda
Planning Director: Alan Cruz